Business
Model
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Inputs

Financial Capital

  • QAR 3.5 billion Investment
  • 34,800 Shreholder Base
  • Listing on Qatar Stock Exchange

Manufactured Capital

  • State-of-the-art facilities, equipment and technologies
  • Resilient supply chain
  • Robust and integrated value chain
  • 3,450 Points of Sale

Human Capital

  • Experienced leadership team
  • 1,700+ employees
  • Strong corporate culture and values

Social & Relationship Capital

  • 94.2% Qatari owned
  • Strategic relationship with Government of Qatar
  • Reputation for quality with trusted products and brands

How we create value

Baladna is Qatar's Leading Dairy & Beverages Company.

Our Vision

We aim to be the most trusted brand of nutritional foods and healthy beverages in Qatar and to expand to new markets.

Our Mission

We will achieve our vision by ensuring consumers’ wellness by providing natural, nutritious and tasty foods and beverages, while maintaining the most rigorous food safety and biosecurity protocols.

Our Principles

  • Supporting food security
  • Raising the level of veterinary care
  • Caring of livestock
  • Natural and fresh products
  • Adherence to Qatari traditional values

Innovation

Innovation has always been in the heart of what we do at Baladna. Our UHT milk is the first one to be produced locally, in a farm only 60 kms away from Doha, making it a preferred choice for customers owing to its freshness quotient.

Quality

From farm to fork. Bringing fresh, healthy and nutritious food to the people of Qatar is a top priority for Baladna. Baladna was awarded ISO 22000:2005 FSMS certification, which is the highest global certification scheme for food safety and quality management systems and is recognized by the Global Food Safety Initiative (GFSI).

Our Segments & Brands

  • Fresh Milk
  • UHT Milk
  • Laban
  • Juice
  • Dessert
  • Yoghurt
  • Labneh
  • Cheese
  • Creams

Business drivers

Our Farms

2 farms with over 23,500 heads of cattle

Our Manufacturing

State-of-the-art processing and packaging facilities

Our Strategic Product Innovation

268 SKUs in current product portfolio across all brands

Outputs

Underpinned by a strong foundation of robust corporate governance, strategic risk management and an enduring commitment to our nation and the communities we serve.

Solid Financial Results

QR 49.2 Million
Free Cash Flow
QR 134 Million
Profits
QR 297 Million
EBITDA
QR 1.445
Share price

Resilient Workforce

Low employee turnover
Over 35 nationalities

Operational Excellence

Operational efficiency & cost optimisation
Product innovation (SKUs +14% y-o-y) Food security for Qatar

Strong Brand Equity

Market-leading brands (introduction of budget-conscious Awafi line) Market share leader across key segments

(#1 in Dairy)